Medium vs. Substack: Which Platform is Better for Monetization?

Choosing the right platform to monetize your writing is a crucial decision for content creators. Medium and Substack are two of the most popular options, each offering unique features and opportunities for earning. But which one is better for monetization? Let’s break it down by comparing key aspects of both platforms.

Overview of Medium and Substack

Medium

Medium is a blogging platform that allows writers to share their work with a built-in audience. Through the Medium Partner Program (MPP), writers earn money based on member reading time and engagement.

Substack

Substack is a subscription-based newsletter platform. Writers can build a dedicated audience and charge readers a subscription fee for access to premium content.

Earning Potential

Medium’s Monetization Model

Medium’s Partner Program rewards writers based on how much time Medium members spend reading their articles. Additional income can come from tips and bonuses for high-performing content. However, success often depends on attracting and retaining a large number of readers within Medium’s ecosystem.

Substack’s Subscription-Based Model

On Substack, you set your subscription price and keep most of the revenue after a small platform…